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Work Experience


WORK EXPERIENCE


Feb’17-Aug’17: The Datwyler Group (Distrelec), Pune as Business Architect – Web Analytics


Role: 
Functional:
•Overlooking PPC accounts and campaigns for Distrelec ecommerce store, (Keyword research/bidding, Ad Creation, Campaign Creation)
•Monitoring and measuring social media posts (Klout and Tweet deck)
•Monitoring search ranking for high demand products via webmaster tools and manual ranking checking as per google country specific index.
•Conceptualising & executing Adobe Analytics (SiteCatalyst) via Ensighten Tag Management Tool
•Tracking implementation of Web Analytics Tools, Google Analytics and WebTrekk via Ensighten
•Developing, documenting and testing Distrelec E-commerce web analytics tracking specifications as well as tagging development activities; closely working with technical development team to execute tracking frameworks
•Facilitating quality assurance for tags and tracking implementation, ensuring the integrity and accuracy of digital analytics system by continually monitoring tags and the resulting data; troubleshooting web tracking and adjusting as necessary
•Collaborating with BI Team to meet the data for collection reports and analysis needs
•Part of process development and team building activities and supporting other team members

Technical: 
Requirement Gathering & Analysis
User Interface Design (UI/UX)
Usability Testing (UAT)
User Stories / Use Cases
Defect / Change Management
Product Usage / Web Analytics
Google Adwords, SEM / PPC, SEO, SMO, E-Mailers, Retargeting, ASO 

Dec’15-Feb’17: Prudential Global Service, Mumbai as Analyst – Web Analytics


Role:
•Work on other SEM channels and ASO (App Search Optimization) to improve mobile apps exposure 
•Administered digital analytics strategy and analysis for Prudential and M&G Investments Group of websites
•Prepared digital marketing and web analytics proposals; created & implemented E-commerce tracking and dashboard reports
•Ensured delivery of weekly, monthly, and quarterly web KPI reports to stakeholders with added insights
•Led ad-hoc requests and suggested insights/solutions to stakeholders; tagged & validated via inspect elements tool and Google Tag Manager
•Reviewed data from a variety of sources including client databases, E-Mail solution providers, web analytics tools, paid advertising campaigns, and social media channels
•Provided insights and recommendations to the website stakeholders and external clients
•Developed visual effective custom Excel-based reports, custom PowerPoint presentations, and online dashboards; acted on Web Trends, Google Analytics, Google Tag Manager

Nov’13-Dec’15: Cybage Software Pvt. Ltd., Pune as Sr. SEO Specialist


Role:
•Created digital analytics strategy and analysed Microsoft India Group of websites; tagged webpages as per user journey as well as tagged validated and debug with fiddler and inspect elements tool in chrome browser to check and used Fiddler or inspected elements browser tool for tags evaluation
•Analysed data from a variety of sources including client database, E-Mail solution providers, web analytics tools, paid advertising campaigns, and social media channels
•Assisted for ad hoc analytics report as per projects based or business needs of stakeholders; worked on comScore digital analytics, Omniture, Web Trends and Google Analytics / Google Tag Manager
•Gained exposure to Ensighten/Atlas/RIO/Tealium

Jul’13-Nov’13: Markets and Markets, Pune as Assistant Manager


Role:
•Conducted onsite/offsite web promotion for individual reports, articles, report briefs, company website and group website and increased web traffic and maximized conversions using applied and advanced web promotion techniques
•Collaborated with the business development manager to finalize the website content/links
•Restructured development of promotion specific content required for press releases/blogs/business specific directories
•Enhanced web exposure (and sales) globally in a relatively short period of time for all reports being published by IBN, by using proven search engine optimization and search engine marketing techniques
•Ensured keyword research, optimization, and submission of company web properties to all major search engines
•Mapped appropriate categories in various web directories for submission of company web properties, scripted listings, and performed submissions and follow-up when necessary
•Designed additional optimized content for clients targeting specific highly relevant keywords in specific search engines
•Supervised rankings and traffic, generated reports when necessary, and continually worked to improve results
•Administered SEO Management, Internet Marketing, Web 2.0/3.0 Marketing, Blog Marketing, Social Media Marketing, Article Marketing, Press Releases; led web promotions for IBN research
•Assisted in implementing mod rewrite, popular link building, site map indexing

Aug’11-Nov’12: Everest Web Solutions, Pune as SEO Lead


Role: 
•Achieved ranking through keywords in Google, website maintenance, daily content posting on live website, monitoring website for performance, meta data creation for 3k pages for each site as well ensured traffic building via paid advertising 
•Worked towards lead generation via E-Mail sign-ups, website template design modifications 
•Developed microsites in WordPress for targeting other niche keywords related to the main domain
•Conducted weekly client calls and prepared monthly report; monitored Google Analytics/Webmaster Tools

PREVIOUS EXPERIENCE


Jun’09-Aug’11: Freelancer (Self), Pune as SEO Consultant

Nov’06-Jun’09: V2 Solutions, Vashi as Sr. PMO Executive


EDUCATION

Bachelors in Degree in Computer Engineering, College of Mod-Tech Engineering, Pune in 2011

Diploma in Computer Engineering, College of Mod-Tech Engineering, Pune in 2006



PERSONAL DETAILS

Date of Birth: 06-Jan-1983              
Address: 321, Al Zarooni Bldg, Rolla Street, Bur Dubai. Dubai
Languages Known: English, Hindi and Marathi