Kevin Anchi

The battle of webspam against Google again has yielded a new update, update Google Penguin , the successor to the Google update panda. The new update work with names like About optimized penalty update and Webspam algorithm update is currently being rolled out globally. Google the Penquin is the most advanced algorimte update that should go there for sure that websites who do not comply with the Google webmaster guidelines are removed from the index. What factors are reviewing the Google Penguin? Exact match keyword domains Try Google exact keyword domains for years to better assess their quality and therefore the correct value for them there that fits with them. At the moment it is not yet clear whether the US Google Penguin update to this fix to take effect. Our expectation is that it will succeed. Many links with exact anchor text to your website An important part of the SEO of your website are the links that you've gotten and collected. Google analyzes continuously the number

By  Duane Forrester  Senior Product Manager with Bing’s Webmaster Program Animal kingdom hurting ROI? Pandas and penguins, oh my! Take control and tell the fauna "Bye Bye", With these helpful suggestions to diversify! In short, it’s time to fear nothing when building your website.  Every business has decisions to make, and adding more to the mix never makes life easier.  But what are you to do?  You cannot control when a search engine makes an update, or what that update will impact.  That much is obvious.  But what many websites fail to take action on is forecasting change, preventative work and exercises in the obvious. Reality Check Algorithms change.  Rankings change.  Competition happens.  The fact is, you need to be prepared.  So, when your single biggest source of traffic sudden loses steam, what do you do?  If your plan was to make sure your content ranked well across all the major engines, then your plan of action would already be in effect, protecting you from the l

Before you start with these tips, you need as you in the first part of this series may have read good first to define your target market and your LinkedIn network to build. Even though the previous weeks we shared strategies one and two, three and fourstrategies, strategies, strategy five and sixand seven eight, nine and ten strategy. 4 Strategies to contact people after you've found Them After you have applied one or more of the 10 strategies, you now have a whole laundry list of potential customers. What to do now? There are four options: You know this person himself. That is the easiest: you can contact him directly. You know this person is not itself and he is a 2nd degree contact. Call someone of your common contacts. Yes, via the phone! Explain your purpose and mentioned that they know someone you want to achieve. Ask him how they know each other. On LinkedIn you can see that they are linked, but not what their relationship is and how well they know each other. If he knows th

Before you start with these tips, you need as you in the first part of this series may have read well you first define target group and your LinkedIn network to build. We also shared the previous weeks one and two, strategies strategies already three and four and five and six and finally strategies strategy 7. Below you can find eight, nine and ten to strategy to find new customers: Strategy 8: look at "Network Updates" An interesting source of information is the "Network Activity" or the "Network Updates". You see them on your "homepage" and you also receive via email, if you have that option not deposed. There are many "Network Updates" that you can click on or off. These are the ones for you ever might be of interest: New Connections in your Network (new connections in your network). Not so long is also the "Professional Headline" shown when people link with each other. That way you can often discover new potential customer

Before you start with these tips, you need as you in the first part of this series may have read well you first define target group and your LinkedIn network to build. We also shared the previous weeks one and two, strategies strategies already three and four and five and six strategies. Below you can find seven strategy in order to find new customers: Strategy 7: use the "Company Profiles" Another approach is to find the right people to search for them via the organization where they work or through the company where she owns his. There are several ways to get the information in the "Company Profiles" to use to find the right people. Step 1: find the right Organization The easiest is if you already know the name of the organization. Go to "Companies" (top menu) and enter the name of the organisation you are looking for in the search field. If you do not know the name of the Organization, but a few parameters, use the "Search Companies" function.

These proactive strategies that produce the most if you're looking for new customers, employees, suppliers, partners, experts or other people who can help you to achieve your professional goals. In this series, I share 10 proactive strategies in order to find new customers. Before you start with these tips, you need as you in the first part of this series may have read good first to define your target market and your LinkedIn network to build. Even though the previous weeks we shared strategies one and two and three and four strategies. Below you can find strategy five and six to find new customers: Strategy 5: use Groups Where your target group Is Member of Linking people not only with their colleagues, but they also find ways to meet. On LinkedIn profiles, backgrounds and people with similar interests come together in "Groups". There are 5 ways to find groups on LinkedIn. Because the search function in "Groups" still quite limited (there is no "Advanced S

In this series, we share 10 proactive strategies in order to find new customers. Before you start with these tips, you need as you in the first part of this series may have read good first to define your target market and your LinkedIn network to build. Last week we shared even though the first two strategies. Below you can find three and four to strategy to find new customers: Strategy 3: Grass dunes in the network of your network In strategy one and two we left your goals and then we looked at the people who came from the search results. We leave In this strategy of our present network and look into their network to find the people who can help us to achieve our goals. How do you do that? Go to the profile of a 1st degree connection that you know fairly well, having the same function or role if the person you are looking for. Why? People tend to link with their colleagues and peers. Chances are that they are linked with potential customers. The Know, Like and Trust factor is already

These are the first two strategies to find new customers: Strategy 1: search by name If you know the name of your prospect, it is relatively simple: fill in the name in the search field at the top of the page. What if it is someone with a common name such as Andy Johnson (more than 4,600 hits)? Then you have a different approach is needed. If you have "Advanced Search" and "Andy" used in the "First Name" field and "Johnson" in the "Last Name" field blank, but still about 1,600 hits. Whence this great difference? If you use the search field at the top of the page, search for LinkedIn to those words throughout the whole profile (this is the same as the "Keywords" field). If you used specific fields such as "First Name" and "Last Name", then it just looks in these fields. Note: we have already seen several people with their first name in the field for the last name, and vice versa. This helps of course not to

linkedin for dummies |  linkedin tricks | how does linkedin work | how to use linkedin | linkedin answers One of the greatest misunderstandings about LinkedIn is that people and companies just use as a (passive) shield through their personal and business profiles. This often makes for disappointment regarding the results. We need Proactive strategies that produce the most of the output, if you're looking for new customers, employees, suppliers, partners, experts or other people who can help you to achieve your professional goals. In this series, i had shared 10 proactive strategies in order to find new customers. Before you start with these tips to get started, you need to be prepared about your goal and objective. 1. Define your target group. This sounds logical, but hardly anyone in our workshops and trainings we see this do really well. 2. Make for a basic LinkedIn network The power of your network is in the second degree, but you must of course be a first degree network to ac

I’ve been preaching the value of content for a long time. In fact, my original company, Voltier Digital , was completely focused on content creation and promotion services. We got into this industry because we were fascinated by the ability of compelling and remarkable content to spread virally via social channels. Seeing our client’s content generate tens of thousands or hundreds of thousands of views can be incredibly exciting. However, as we grew and developed our services and offerings, we became increasingly aware of how important contex t is to content marketing success . High volumes of traffic and social engagement can add almost no value to your business and provide very little ROI under the wrong circumstances.  Good content marketers understand the importance of context — both the context their content will be perceived within, and the context their content will create with new viewers and potential customers. The Context of Content Determines its Impact Context can be under

  ← 6. Topic Management   “ Content is King, Context is God ” says Gary Vaynerchuk . And that’s what your Scoop.it pages should reflect – developing your reputation or creating goodwill for your brand in the process. Making your posts appealing will allow your posts to be more attractive for your readers, as more useful. Good news! You can format and edit your posts in a few clicks and make them appealing and impacting; no need to waste a lot of time to get good results. On the view mode of your topic, edition features are available for each post to: Add Context: why should your audience read this? How is it connected to other posts you’ve curated on the same topic? Connect the dots, give your opinion and thoughts: the Post description area is just here for that, either directly from the publishing window or, once the post is published, by clicking on the pen icon. Change the size of the image and edit the layout of your post:  with a mouseover on the post image, a layout feature

Posted by Eric Davis, Global Public Policy Manager Today StopBadware is announcing  the formation of an industry partnership to combat bad ads. We’re pleased to be a founding member of the Ads Integrity Alliance , along with AOL, Facebook, Twitter and the IAB. Since its beginnings in 2006, StopBadware has enabled many websites, service providers and software providers to share real-time information in order to warn users and significantly eliminate malware (such as viruses, phishing sites and malicious downloads) on the web. We believe that the Ads Integrity Alliance can make a similarly important contribution to the goal of identifying and removing bad ads from all corners of the web. In 2011, Google alone disabled more than 130 million ads and 800,000 advertisers that violated our policies on our own and partners’ sites, such as ads that promote counterfeit goods and malware . You can read more about our efforts to review ads and also see the numbers over time . Other players in

  Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here. Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed. Nothing changes as quickly as online sentiment, and it’s easy to

By Patricia Redsicker Published June 14, 2012 When you think of content optimization, what’s the first thing that comes to mind? Do you think of keywords, links and search engines? Or do you focus on useful content, interesting articles, engaged audiences and happy customers? If you’re in the second camp, you’re clearly familiar with “the big picture” of optimization. But if you’re in the first camp, then stick around—sounds like you need a new perspective! The most important thing we learned from the Google Panda updates in 2011 is that search engines are really serious about improving search quality and user experience . Since then, the priority for site owners has been to create original, interesting and sharable content that attracts links from other sites. Lee Odden has written his first book titled, Optimize: How to Engage More Customers by Integrating SEO, Social Media and Content Marketing . In the book, he takes a holistic approach to content and search optimization and propo