Kevin Anchi

July 23  by  Ryan Sammy You created a brilliant piece of content. It became popular and you received thousands of visits to your site. But how many of those users took action? How do you plan on staying in contact with them? Your content should be optimized to  convert social traffic  into long-term audience members. Collecting and building your audience can help reduce the costs of your content marketingcampaign.  Already having an engaged audience base can make it much easier to get a campaign off the ground through social media marketing or email blasts. Think of it in terms of an e-commerce email list. Users sign up because they are interested in your products. When you have a new product, you use your email list to share that product with your customers in hopes some of them will convert or share the new product with someone who might be interested. You will see a much  higher conversion rate  using your email list because the audience has  already  shown interest, likes your prod

  Jonha Revesencio The Complete Social Media Sizing Cheat Sheet [INFOGRAPHIC]  27-Jun-12 09:36 The Ultimate Social Media Sizing Cheat Sheet Different social media platforms have different guidelines and sizing that’s why we always find ourselves looking for the correct sizing for our Google+ cover pic, Facebook timeline Cover size or the appropriate sizing for the branding and text in the background of your new Twitter profile. Fortunately, the guys at  Luna Metrics  got our backs with a one stop shop for all for all of our social media sizing headaches – just go ahead and right-click save this bad boy into your documents and never get stuck with pouring through search results for the correct Facebook cover photo size again. Social Media Sizing Cheat Sheet – Plain Text Prefer text for easy copy-pasting reference? Luna Metrics got ya covered too – here’s all of the sizing information written out for you to see. Facebook Image Sizes Cover Photo 851 x 315 pixels Profile Picture 160 x 160

By Miguel Salcido Google, the leading search engine in the world, has been trying to filter out many websites with trash content (I mean trash website owners, #sarcasm) from its SERPs. Many updates have come since 2011, which mostly killed websites that have spammy content and link profiles. From Panda to the recent Penguin update, Google is trying to segregate the true diamonds from the pile of marbles. And this made SEO practitioners’ and online marketers’ heads spin. Yet, people have been coming up with new ways to rank higher in the SERPs. Link building has always been one of the most powerful SEO methods out there, and technically, it still is. But due to the recent changes, link building has been hard for every living SEO soul out there, and their old tried and true methods have been fading out, especially when it comes to doing large scale link building. Figuring out how to scale link building is very difficult, especially given all of the recent updates. Every agen

By Kane Russell Published July 18, 2012 How should business-to-business (B2B) marketers best use question-based social forums? For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge. In this article I’ll cover how B2B marketers can best approach these sites and provide eight recommendations for generating qualified leads and driving sales . Note : The examples used all come from actual Q&A site conversations, with names removed for privacy purposes. Overview of Question and Answer–Based Sites When Q&A social media sites first came out, they were intended for people to exchange ideas and gather information . Unfortunately spammers and non-experts took away from their usefulness for a while. But a few recent factors have brought Q&A social media sites back into the fold : There’s a proliferation of social media profiles where contributors have an actual identi

By Charlene Kingston Published July 10, 2012 Is your Twitter activity feeling stale? The good news is that you can easily revitalize your Twitter experience ! Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts . #1: Organize whom you follow with lists There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others. So how can you make sure you don’t miss anything important ? Use Twitter lists . Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else. You can create separate lists for: Customers People in your industry Social media teachers People in professional organizations You can create Twitter lists to organize t