Kevin Anchi

At Wordtracker, we live or die by what our customers (you guys) think. That sounds a bit cliché and hack, but it’s also true. We’re a small company and we need to give you what you want and fast. You’ve been asking for better and quicker ways to find sites that might link to yours. So that’s what we’ve done. But why make changes if we don’t talk about them? This is a quick look at how you find the best sites you can blog for. We call this feature ‘Guest Post’ and here’s how it works in the recently updated Link Builder, our link building tool. What is Link Builder? A quick recap first. Link Builder makes link building easy. Or rather, easier. We take your site, the keywords that you’re optimizing for, then get you prospects – other sites that are more likely to link to you. But to get those sites to link to you, you need to build relationships with them. This can take many forms, but usually it should involve a healthy dose of strategy. Y

When you hear the word “online influencer” one typically thinks of big-league Internet personalities such as Brian Solis, Jeff Bullas, and Seth Godin.  When it comes to blogger outreach, we also value a different type of influencer – the actively engaged blogger or journalist who is trusted within an online community.   When we brainstorm for ideas, we always have the end goal in mind and try to envision our content on the site that we plan to pitch. While doing so, we do a bit of research to determine who that site’s particular influencer is so that we make sure we create something that is tailored to their interests. These actively engaged bloggers or journalists are dedicated to the niche that they report in, continuously encourage conversation amongst their readers, and strive to be the go-to source for information on a certain topic. We  take the time to build relationships with these influential journalists and bloggers who help shape certain industries that correla

Citations are the equivalent to links in optimizing businesses for local search rankings. Much like how Google founded its initial search engine upon the thesis that a popularity score could be developed by analyzing how documents refer to one another, “citations” in local search are a way of identifying documents that refer to a place, such as a business. Google classifies local ranking signals into three broad areas: “Relevance,” “Prominence,” and “Distance” — see Google’s explanation, “How Local Search Ranking Works.” Citations fall under the category of “Prominence,” primarily. Citations could also be called “mentions” — the more mentions there are of your business on the net where Google might read them, the more popular your business could be assumed to be. There’s also an element of trustworthiness involved, too. If more authoritative sites mention your business, Google and other search engines will have a greater degree of trust and assurance that it’s likely a r

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. "Not interesting enough?!" we say. "Are you passionate about it? Do you get up every morning to help your company grow and deliver on your promise to customers? Of course it's interesting enough." To prove it, we've compiled a starter list of B2B companies that create killer content on a regular basis to keep prospects coming back to their website and engaging with their business. Still think your company is too boring to create compelling content ? You might want to think again. Blogs and Written Content Intercom's Balanced Blog Intercom is a customer relationship management and messaging tool for web businesses. If you don't know what that means, you're not alone. Luckily, the company has one of the best content

While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. But surely there must be more you can do to boost your website's conversion potential, even after you've got all the conversion basics down pat ... right? Absolutely! Read on to learn about 9 different ways you can improve your website's ability to convert. 9 Tips to Improve Your Website Conversions 1) Leverage Social Proof Social proof stems from the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In other words, it's the mentality that, if other people are doing it, and I trust those people, that's validation that I should also be doing it. This third-party validation can be a very powerful motivator for your site visit

Posted by Mark Nunney on 21 September 2011 Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their book, Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response , Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign. Search on Google with one of your most popular keywords and you'll likely find millions of results. How does Google decide who comes first? And how can you persuade Google to give you a higher ranking in the results? Search Google with office furniture , for example (see image below), and there 120 million sites in the results. How do you beat over 120 million

Using tools is a necessity for client link building. But how, why, when and who should use them? What follows is a list of some helpful link building tools you can use day in and day out for guest posting , BLB , and group interviews . 5 "Opportunity Discovery" Tools 1. Majestic Site Explorer (paid) Majestic has gradually become a go-to link building tool. Its results are so fresh that you'll often able to find new links you've earned through broken link building that went up on pages you didn't ask about. Anyhow, here's how it can be used: Bulk Backlink Checker: When you've found a batch of dead pages or sites, submit them all to the bulk link checker and set it to return results based on linking domains. Presto! You've got a list of dead sites or pages ordered by the number of inbound linking domains. Find Linkers to Dead Pages:  I haven't taken the time to master their reports, so I'm stuck with the top 5,000 backlinks. And this will inclu